5 Zombie Myths of Keywords

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5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Geelong is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have had nearly anything to do with SEO you would have discovered the notion of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Geelong I have encountered a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords do not matter any more

There certainly is also the false idea that with each one of the adjustments that have been made, and the shift to concept based searches, keywords don’t matter in 2015. This suggestion is misguided as keywords play a more important role than ever. It’s an advancing market that is endlessly changing and building so you should stay on top of the latest changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords should be densely packed.

The concept that the more repeatedly a keyword is used will equate into more success is an out-of-date idea. There is no formula associating with the density and consistent frequency of keywords closely packed together. The aim you should consider is to have your specific expressions repeated throughout so that you can increase their frequency while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising only one keyword each time was the method circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while focusing your energy on the long-tail terms and the newer focus on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a drawn out string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have a lot of true worth to a domain’s visibility. This means that you need to focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and uncommon ways is better referred to as keyword stuffing. By now you should know that this is not a practice that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and rational way to blend keywords into your content while still creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I understand the struggles that many people have when beginning the SEO, even more so when it comes to understanding keywords and your Search Engine Optimisation Plan in Geelong. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the information that you know. Once you have developed that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are uncertain, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

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call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au

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