Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has progressed aggressively over past decade, even to the point where the phrase SEO is now perplexing and often misinterpreted by many. In the past, SEO advertising was considered to be an important element of a successful marketing plan for businesses of all sizes. However in these times, the phrase is so misconceived that the idea has been largely devalued. Instead of encouraging more clients to a website via organic traffic, a growing number of companies are relying on paid advertising because it’s easier and less time consuming.
This article will explain why SEO advertising is still the best marketing channel that can attract valuable leads and customers to your organisation. Similar to any marketing strategy, SEO advertising is not a quick-fix but a timely process that results in increased visibility, web traffic, ROI, and supplies trustworthy insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is tailored to enhance the visibility of your website, therefore increasing the number of website visits and sales. If you’re ranked on the first page of Google search results, think about it as having a shop in the middle of George Street, except without the excessively high rent! What’s better is that those consumers who visit your website are usually knowledgeable, qualified leads that are readily searching for your products or services. The time and money it takes to convert these leads are subsequently substantially decreased.
- Measurable Results
A substantial perk for SEO advertising is that you can measure your results and obtain a better awareness of ways to strengthen your marketing campaigns. In traditional marketing, for instance, TV and radio, you simply cannot accurately measure the success of your marketing campaigns. SEO advertising equips organisations by offering precious statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will draw in only targeted, qualified leads to your firm; those that are proactively searching for your products or services. TV and radio advertising may reach more individuals, but how many of those people are actually interested in your products or services? With SEO advertising, less of your marketing budget is lost and you can tailor your campaigns based upon real-time feedback and results.
- Cost Efficient
A typical argument against SEO marketing is that SEO advertising is expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with outstanding ROI. While PPC has the ability to stimulate more earnings, your organic SEO remains the cornerstone of your online presence.
The question should really be, can you afford to have insufficient SEO advertising? If clients are searching for your brand online but they simply cannot find you, your opponents are winning and the lasting consequences can be seriously detrimental.
- Search Engines are Becoming More Popular
A recent investigation uncovered that between 80 and 90% of buyers will now look at online reviews prior to making a purchase, whether online or in person. With this number only increasing with additional developments in technology, it won’t take long before everyone is shopping for products and services online.
Additionally, it is predicted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for further SEO customisation, like local search optimisation, which makes it even simpler for consumers to use. If your business doesn’t have an effective SEO advertising strategy, your customers will not be capable to find you using their preferred means, and possible sales will undoubtedly go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is captured and observed. The data and statistics that come from this traffic provides businesses with trustworthy information regarding their customer behaviour – the way they search, their keywords, the language they use, the sort of device they use, and also where they live. This information is incredibly valuable since it enables organisations to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you appreciate why SEO advertising is the best marketing approach, it’s time to put your SEO strategy into action. Remember that it can take a little bit of time to enjoy the results, so if you’d like to speak to a trusted SEO advertising agency who can assist you with your marketing requirements, contact Internet Marketing Experts Geelong on 1300 595 013 or visit http://www.internetmarketingexpertsgeelong.com.au