An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing digital environment, it’s pivotal that companies stay up to date with Google’s best practices to ensure they continue being competitive in their relevant online markets. With Google being the most powerful and influential company on the net, it’s integral for them to keep up with all the threats and opportunities that the internet generates. Consequently, Google releases an assortment of updates each year: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What is essential though, is that all online suppliers that use Google-related services (literally every online business), are aware of important changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online enterprises have to be flexible and accustom to new Google updates as quickly as possible to make sure they aren’t negatively impacted by these new releases.
The largest Google update that has recently had a bearing on online enterprises pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is utilised by roughly 50% of all online users, so it’s quite important that online companies incorporate the associated changes as quickly as possible if they aspire to reduce any undesirable outcomes.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reshaped the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and bank card information (which is held in a plain text file), they are at risk of phishing sites that can essentially steal this information from clients that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously bear upon millions of websites around the world. Before the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages considering that users will become afraid of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online firms that wish to secure their formerly non-secured (HTTP) web pages, they must encrypt the information being dispensed between their customers and their web server by integrating an SSL certificate. Google are evidently pushing for a more secure internet than ever before, and they’ve selected SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a handy guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is intended for web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the net. One way or another, each online business will need to secure their web pages using SSL encryption whether they like it or not, or users will simply choose a competitor that does.
What this also implies is that not all websites using SSL encryption should be trusted, and there will be a significant increase in phishing sites using HTTPS also. Phishing sites can simply use false SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net because it will be extremely difficult for phishing sites to replicate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become obligatory, so if you need any assistance in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Geelong by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsgeelong.com.au