Social Media Marketing – Say More On Twitter
The day has finally come where Twitter users can reveal their displeasure with the 140 character limit in more detail, now that Twitter has formally verified that they have broadened the character limit to 280 per Tweet!
The social networking site, which was introduced in 2006, grew dramatically to become one of the most popular social media sites globally, however recent slumps in growth provoked the social media giant to make some alterations. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is immensely dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking site, Twitter broadcast on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a number of tests over the last several months, Twitter decided that they wanted to widen the character limit, but only where needed. Countries like China, Japan, and South Korea will remain at the 140 character limit, merely because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English however, encounter crammed Tweets with 9% of English Tweets hitting the prior 140 character limit.
So, why the change?
After carrying out a variety of tests to certain users, Twitter obtained valuable results and believed the 240 character limit would be beneficial for the majority of users. Considering that 9% of English users were hitting the 140 character limit, many would have to spend time modifying their Tweets to make sure that they didn’t need to send multiple messages. In addition, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what effect will this have for digital marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter expanded the character limit, users have encountered a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The widened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations noted that it can sometimes be problematic to follow and respond to. Additionally, brands are loving the longer Tweets as it allows them to fit more descriptive information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the growth of firms using social media as a channel to resolve customer service matters, customers can now communicate an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is noticeably enhanced. Prior to this change, many users would have chosen other platforms like Facebook to report customer service issues given that the character limit was too restraining.
Longer Tweets means that organisations can boost the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would normally have to use other social media platforms if they planned to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
Though some users have argued that the increase in character limit by Twitter makes them more comparable to other social media networks, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to keep up with changing user behaviour is essential for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you need any advice about how your firm can leverage the increased character limit to your advantage on Twitter, simply talk to Internet Marketing Experts Geelong by calling 1300 595 013, or alternatively visit their website for more information: http://www.internetmarketingexpertsgeelong.com.au