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Top Advantages of PPC Advertising

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There are an assortment of internet marketing techniques that can benefit websites in improving their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.

 

What if you need to see results without delay? Regardless if your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertising campaigns in front of buyers who are actively looking for your products or services.

 

In summary, PPC is an advertising model used to boost traffic to websites. Website owners put together ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites receive from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $3 or $30, there are a number of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to efficiently assess the effectiveness of their campaigns and quickly make alterations where needed to improve performance. Unlike other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.

 

Quick Entry

PPC allows any type of business to set up their advertising efforts quickly and conveniently, without delivering too much risk with the capability to set a maximum daily budget. While SEO is a very successful strategy, it commonly takes many months to experience results so if you’re a new business that wishes to raise traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers generally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.

 

Valuable Data

Having the ability to export the results of an advertising campaign and review particular metrics provides websites with valuable data which can be used in other marketing channels. Along with this, websites can rapidly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which substantially helps in their SEO initiatives. PPC also enables websites to discover data about their competitors by utilising third party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competitors and what market share is attainable.

 

As you can see, PPC is a highly effective marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any assistance in creating your PPC ad campaigns, talk to Internet Marketing Experts Geelong on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgeelong.com.au

This Is Why Your Content Marketing Isn’t Performing (And How You Can Fix It!)

Internet Marketing Experts Geelong,Online Marketing Geelong,SEO Services Geelong,internetmarketingexpertsgeelong

In today’s competitive landscape of internet marketing, there’s no question that content is king. Content is pretty much everywhere and folks love consuming it! It should come as no surprise that content is at the core of almost all marketing techniques, with roughly 94% of small companies directing their efforts on content marketing. Having said this, with nearly every businesses now directing their marketing initiatives on content, it’s becoming ever more complex to stick out from the crowd and make your content marketing appealing and effective.

 

Have you attempted content marketing but found that you’re not getting the intended benefits? Well, you’re very likely one of many organisations that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most beneficial ways of expanding your customer base. So, here are four reasons why your content marketing might not be performing and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and set KPIs to assess results, how can you possibly improve? Posting blogs and sending tweets are wonderful, but if you don’t have any aims then you’re merely aiming in the dark. For you to construct meaningful content that followers will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Regardless of whether you intend to enhance brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not distinct

 

With the sheer quantity of online business today, it’s imperative that your content is distinct from others. Too many businesses will design content without inspecting the landscape and subsequently develop content that just gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to viewers by presenting solutions to frequent pain-points in your niche. Alongside this, different kinds of content suit different communication techniques, so take into consideration the best ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or entertaining text.

 

  1. You don’t advertise your content

 

Some of the greatest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve crafted the most ground-breaking article the world has ever seen, who will see it if they have no idea it exists? In order to succeed with your content marketing, it’s critical that you promote your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Submitting it as a guest post to bloggers in your industry.

Featuring links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content represents a sizeable portion of your SEO, so it’s crucial that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a standard mistake that companies will make in their content creation, together with duplicate content, using the wrong keywords, and not optimising their meta tags.

 

Conduct some research to identify the most ideal keywords that your target market would use to find your content. Moreover, use meta tags to your strengths to attract more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is engaging then other sites will link to it, increasing the prospects of earning more high-quality, trusted links from relevant businesses.

 

At the end of the day, there may be thousands of reasons why your content marketing isn’t delivering you the desired results, however these points should address most of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competitors, and your keywords, and construct meaningful content that your readers will naturally engage with.

 

If you’re contemplating giving up on content marketing due to poor results, speak to Internet Marketing Experts Geelong who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for more information: http://www.internetmarketingexpertsgeelong.com.au

 

SEO Tactics To Abandon in 2018

Internet Marketing Experts Geelong,Online Marketing Geelong,SEO Services Geelong,internetmarketingexpertsgeelong

In today’s competitive market of digitalisation and globalisation, it’s critical for businesses to employ online strategies and techniques that strengthen their exposure to customers that are proactively seeking their products or services. Search Engines are invariably the most influential programs that will influence your online visibility, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a brilliant investment that will strengthen your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most recent SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prominent SEO techniques from 5 years ago may result in your website being penalised today.

 

Instead of discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be entirely ignored in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a frequent mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly ascertain how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been around since the introduction of SEO, and its performance as an SEO tactic has changed swiftly since then. While link building remains among the top 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking signal due to the fact that links are a public endorsement which corresponds with useful information on a website.

 

Aggressive link building takes place where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will enhance their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a pivotal role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most frequent technical problems that affect most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done primarily with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a competent SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s critical to keep up with these changes to prosper in today’s online marketplace. If you require any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Geelong on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgeelong.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social networks and want to learn the essentials of one of the coolest platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users connect with each other through brief messages of up 280 characters. At this point there’s almost 6,000 tweets being sent through the web every second, varying from standard text messages to videos, gifs, memes, images, and a whole lot more. Twitter is among the most popular social networking channels and is vastly different to other social media giants like Instagram and Facebook.

Twitter is a platform where users exchange a wide range of information; from news, jokes, politics, or just universal thoughts about ambiguous topics! In place of having a circle of friends like Facebook, Twitter is based on followers (not necessarily friends) so not only can you interact with friends, but also your favourite politicians, journalists, and sport stars alike. Everything you submit on Twitter is available publicly for everybody to discover, but don’t panic, you can conveniently adjust your preferences to private if you want to.

 

The very first step in learning Twitter is to be able to interpret the basic terms and slang used. The following lists the most general vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from users that you choose to follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any member mentioned in a tweet is informed, being an easy way to interact with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either elect to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can locate tweets from all users that mention a particular hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is quick and easy, just download the app or visit www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be modified as regularly as you like. Choose a username (or handle) so members can mention you by typing the @ symbol before your username. After you’ve typed in your mobile number for validation purposes, chosen an avatar, and created a quick bio about yourself so others can see your hobbies and interests, you’re all set to go!

Joining the Twitterverse

As touched on earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other individuals of which you’re an enthusiast. Once you’ve subscribed, Twitter will provide a helpful kind of setup wizard to help you get started, for instance suggesting some users that you may have an interest in following. You can grant Twitter permission to browse your contacts list to locate any of your friends that are currently using Twitter. Following friends and other users is very simple, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow depending upon the kinds of users you’re already following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it obeys Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve understood the basics of Twitter, the world is practically at your fingertips! You can keep up to date with the most recent trends, be the first to view viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly interface.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Geelong on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgeelong.com.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

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If you’ve just put together your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most influential marketing tools since it enables you to get your message in front of prospective consumers that are directly trying to finding your products.

Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s remarkably complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formed equally, so you can address the most vital variables that will have the biggest effect on your SERP listings.

It’s important to understand that the weight of each variable changes over time, so Google will place more emphasis on certain variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is put on content because Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fantastic start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The flip side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best sign of relevancy and reliability.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a weighty shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.

  1. Other Technical Aspects

There are lots of other technical factors that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any assistance in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Geelong by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsgeelong.com.au