There are an assortment of internet marketing techniques that can benefit websites in improving their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to increase your organic search results listings. Whilst SEO has proved to be very successful, it takes a decent quantity of knowledge, time, and money to see fruition.
What if you need to see results without delay? Regardless if your website has just been published or you’re a small business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is a terrific tool that can assist you by placing your advertising campaigns in front of buyers who are actively looking for your products or services.
In summary, PPC is an advertising model used to boost traffic to websites. Website owners put together ad campaigns with particular targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are commonly created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites receive from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your firm.
One of the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether you set your daily budget to $3 or $30, there are a number of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to efficiently assess the effectiveness of their campaigns and quickly make alterations where needed to improve performance. Unlike other advertising mediums, PPC allows you the freedom to customise and track metrics in each campaign and monitor success based on your advertising targets.
PPC allows any type of business to set up their advertising efforts quickly and conveniently, without delivering too much risk with the capability to set a maximum daily budget. While SEO is a very successful strategy, it commonly takes many months to experience results so if you’re a new business that wishes to raise traffic and brand awareness quickly, PPC is ideal for you. Designing ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising allows you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers according to keywords, location, interests, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then review the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers generally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target market.
Having the ability to export the results of an advertising campaign and review particular metrics provides websites with valuable data which can be used in other marketing channels. Along with this, websites can rapidly identify impression, click, and conversion data for each keyword or phrase used in their ad campaigns which substantially helps in their SEO initiatives. PPC also enables websites to discover data about their competitors by utilising third party tools such as KeywordSpy and SpyFy, enabling them to establish a profile of their competitors and what market share is attainable.
As you can see, PPC is a highly effective marketing tool that is ideal for all kinds of companies. Not only are advertisers in complete control of their budget, ad campaigns, and target audience, the data obtained from real-time results provides invaluable feedback to enhance future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any assistance in creating your PPC ad campaigns, talk to Internet Marketing Experts Geelong on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertsgeelong.com.au