Marketing

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Internet Marketing Geelong- What are you saying!

Internet Marketing in Geelong can be a vague and murky topic but people always go on about content. But, that is also notable damn vague. As such, this is a short article to help move you in the right direction and help you appreciate just want ‘content’ means when it comes to internet marketing, even more so if you are a local Geelong business.

Essentially, content in internet marketing is about pushing for top quality and achieving your financial goals and successes.

To that end, there are four essential areas of content, content that:

Persuades, converts, educates, and entertains.

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This visual was used by First10 and Smart Insights.

Entertaining Content

It’s all about creating content that appeals to your target audience and draws attention to yourself so that people who may not even realise they need to have your product will in fact pay some more focus on you. This is so significant for a small company, especially in Geelong where you really want to ensure people are paying attention to you.

Persuasive Content

This content is the things that helps to remind people to buy from you, or tries to get them that last step towards a conversion, it is great to produce this type of content often because you never know when it could push that last bit of a sale.

Educational Content

You may be thinking about why you want content to educate. Well, it draws on the rational side of consumers and helps to target that kind of audience. Content that educates really shows them the advantage of your product and raises that rational concept that they need to have your product. And remember, people don’t merely share funny cat videos, some people like sharing things so they appear smart.

Converting Content

This is the content that can directly process a sale and push your sales. It’s essentially the key kind of content, but can be a total failure otherwise done correctly. So do your investigation, and ensure you focus on what in fact helps your internet marketing method actually convert enthusiasm into sales.

You may spot that I have been promoting both logical and emotional content, this is because you really do need both. Every customer base will be different counting on your company, but there are regularly going to be individuals who respond better to emotional content and those who respond to the rational and logical issues and ideas you make. If you really want to get the most out of it, do some deep level client profiles and attempt to better know your local Geelong customers and what is most likely to bring them to your outlet and make a sale.

Content can be a really practical process, but if you wish to really push your digital marketing campaigns, you need to understand the different types, which is why I have attempted to explain them here.

Content is just among the many areas we deal with at Internet Marketing Experts Geelong, if you want to find out more or have a chat about what we can do to boost your digital marketing campaign, then call us on 1300 595 013

Or visit www.internetmarketingexpertsGeelong.com.au

ice pics

Digital SEO Marketing is an Iceberg – Don’t let your Geelong business sink

Digital SEO Marketing seems to be about ‘looking good for Google’ and it is about keywords and Links. This is true … but it is even so much deeper than that, and so if you are thinking about SEO in Geelong I want you to start off thinking of SEO in 2 ways – ‘on-site’ and ‘off-site’.

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On-site SEO is your content and website infrastructure – your keywords and web design

Off-site SEO is how other online sources refer to your website – Your links and social profile

Often more than 50 % of SEO elements will be outside of your control, and you won’t even have the chance to see – which is why so many people don’t know they exist. Truthfully, if you want to get the most out of the aspects of you Geelong business that can be controlled, it is a good idea to think about performing some research into a reputable SEO agency. Off-site SEO is discussed so much, ‘what links you need to have’ ‘blogging links don’t get the job done’, ‘ stay clear of bad links’– almost every single SEO blog will talk about how to earn that magical link-juice however if you haven’t got your On-site SEO sorted out, then it is all going to go to waste.

On-Site Digital SEO Marketing

Your on-page optimisation is typically the components that are like the unseen stage-hands – behind the curtain, pulling all the levers to ensure the main show continues. It is mainly a technical enterprise calling for direct and experienced knowledge and can have a demoralising result because of the sheer amount of persistence that is needed.

As with anything entailing modern Digital SEO Marketing, it takes time to see final results. This is why it is critical to know what aspects of your on-site optimisation have the most significant effect in 2016

Local SEO:

An especially important on-page factor of your business focuses upon a geographic link, -this was the key focus of the Pigeon update touched on earlier. For instance, if you want consumers to be able to approach you, have deliveries or need relevant information specific to Geelong then you need to ensure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, revising contact details, geographic imagery, and integration with data sources.

Keeping your Website Updated:

How frequently your website’s content is updated plays a direct function in Digital SEO Marketing. A page that is renowned for delivering high-quality, regular and unique content sees a direct improvement in Search Engine rankings. One of the quickest and simplest ways to make use of this is to integrate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can sustain and you will be contributing to a positive SEO for your Geelong firm.

Authorship:

This is your Google visibility. It draws Google’s direct interest into your site considering that Google like having the chance to associate a face to a website. This is because Google wants to know who has put the content and the information on their website, and this gives the website credibility, in Google’s eyes, there is an actual individual behind the content of the website. Examples with this are when a search returns Google+ business information (including pictures) with Google search results.

Alt tags:

These tags are conducive to the identity of your images and assist in the navigation of visually impaired users. They play an essential role in your SEO because it creates correlations with your images and improves rankings through keywords and the qualities that Google Image Search seeks.

Heading tags:

These are your H1 and H2 tags. Using organic keyword usage, you can use the Heading tags to promote the method in which your content is indexed by Search Engines.

Title tags:

These tags serve two key functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore good to have them both succinct and true, but also enticing enough to urge users to engage further with your website.

As the CEO of Internet Marketing Experts Geelong, I know the struggles that many people have when starting the SEO. I myself ran a small business for a number of years and needed to learn SEO from scratch and by a lot of testing. So don’t forget to start off strong and use the information that you know. Once you have developed that foundation, learn as much as possible about Digital SEO Marketing and be persistent with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a conversation to an SEO professional

However, If you want to start on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au

Your Fundamental starting resource

Digital Advertising Geelong – Your Essential starting resource for your SEO and Marketing Strategy.

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Digital Advertising in Geelong is so essential in spite of whether you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a terrific place to start.

Over the previous ten years I have invested a ridiculous amount of resources and energy working out the best way to have my websites generating income. If I had not had such bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a local business owner in Geelong, or if you are just starting with Digital Advertising.

1.) The biggest thing that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you mindful that you can’t succeed without devotion.

– When you have your first marketing campaign. Don’t spend $2 and grumble that it didn’t get the job done. You must make a decision.

– You furthermore can’t just run your campaign for a day. It takes at the very least a week to get a proper respect for an ad’s effectiveness.

2.) When you are creating content, don’t just copy everybody else, your Digital Advertising are going to be far more desirable if you be unique and look to what is missing from your sector. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, acquire video software and produce something extraordinary.

3.) Look to developing a calendar to monitor your content. Doing this will help you not only recall what sort of posts or content you have made, but is vital for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and improve blogs, or rediscuss ideas, and don’t simply use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some tools that I would certainly strongly recommend that you explore include some fantastic research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something different.

– If you would like to generate graphics, www.canva.com is fantastic, simple and easy to use for all your visuals needs, it is click and drop with ample pre-sets.

– When producing infographics, investigate https://infogr.am/ it is a fast way to produce a visual representation of data or information without needing to hire a designer or resort to using Microsoft Excel pie charts.

– And also one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin that will assist you with scheduling and planning because it lets your take note of customers and contacts that you must follow up with. It sends you email prompts and lets you monitor people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to gauging the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared with your competition in Geelong or perhaps even all around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it could be said to have generated. You have to look at all this data, and see what the real impact has been because while there may be thousands or millions of consumers taking a look at your content as a Geelong company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Geelong I have seen a number of the best, and worst efforts at Digital Advertising therefore we don’t waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au.

facebook success

Digital Advertising in Geelong – do you know the Six Pillars of Facebook Success?

Digital Advertising is all about appreciating the rules, and the ways that you can actually be successful and reach the coveted number one position in Google. And it is no different with regards to Facebook– there are really some key areas that you have to fixate on to make sure you are being successful. Facebook for your company means nothing at all if you cannot use it to build your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. It all comes together to add extra paths of revenue, grow your brand, and even boost your Digital Advertising effort in Geelong.

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You have to start pondering on Facebook in the right way, how do you do this? Well you will need to guarantee you have an idea of a bit about what you are doing since Facebook for your business is fundamentally unique to the one you have for your personal use. By having a greater understanding and appreciation for how dynamic a website and program Facebook may be, you will be able to use it to its fullest potential to advance your Business and brand.

So I always consider a good foundation to be built on these 6 ‘Pillars of success’.

  • Be Human
  • Cultivate your Brand
  • Substantial Conversations
  • Superior Content
  • Calls to Action
  • Monitor progress

This indicates that you have to focus on making sure that you show people that you are actually a person, not some evil megacorp. That you can use dialogue to grow your brand, that quality content is key to actual interaction from your fans, that a call to action is particularly important to the posts you make, and that you will need to keep checking what happens and pay attention to what is really working for you.

If you are a small business, if you don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to set up, and these are the areas to focus on.

If you are just starting off with Facebook, then I even would encourage you to start thinking about the following questions.

  • Why do you want a Facebook page for your business?
  • What do you want from your efforts on Facebook?
  • What kinds of marketing have you chosen before?

Keep these questions in mind throughout your journey through Facebook marketing to make sure that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual strategy to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do contact an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the latest SEO needs and you should keep looking. On that particular note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au

Is your online security at risk?

SEO in Geelong is something in which many business end up stressing over keywords and social media, but take shortcuts that make themselves vulnerable. Therefore I intend to share with you a few tips and tricks I have already picked up to assist you as a company in Geelong so as to make sure you are not ruining your security. The majority of these tips are centred on WordPress due to the fact that it is the most commonly used program, and there are many really helpful ways to help make it much safer.

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There is a remarkably large number of people that go to us because their WordPress site has been hacked. It can range from some terrible things such as having data and information stolen, to even getting some malicious sites set up advertisements that you don’t want.

So my first bit of advice refers to passwords. Way too many people do not have a strong enough password because they either use the same one for every little thing, or it is something really common. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, like a date, but spell it out. For instance, if your Geelong business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still very easy to remember, but far more difficult to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make sure you look at security plug-ins. These are really important and really easy to get access to in WordPress. I would recommend that you search for these ones– I have used one myself for years, and I have had patrons that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to stay away from free themes and buy something with better security. Most companies that have security issues have just gone with a pretty, free theme that is quick but has far too many areas that can be exploited. Don’t get me wrong, plenty of themes are secure enough to use, but it isn’t always the case, so I tell people to just simply invest $20 and get a trustworthy one which is known for security. I would suggest exploring www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can execute this very day in order to save yourself pain and suffering down the track. Update your password, get a security plug-in, and buy a good theme. Your SEO campaign is not going to do you any good if your web site is open to security threats and no one relies on you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au.