Digital SEO Marketing is an Iceberg – Don’t let your Geelong business sink
Digital SEO Marketing seems to be about ‘looking good for Google’ and it is about keywords and Links. This is true … but it is even so much deeper than that, and so if you are thinking about SEO in Geelong I want you to start off thinking of SEO in 2 ways – ‘on-site’ and ‘off-site’.
On-site SEO is your content and website infrastructure – your keywords and web design
Off-site SEO is how other online sources refer to your website – Your links and social profile
Often more than 50 % of SEO elements will be outside of your control, and you won’t even have the chance to see – which is why so many people don’t know they exist. Truthfully, if you want to get the most out of the aspects of you Geelong business that can be controlled, it is a good idea to think about performing some research into a reputable SEO agency. Off-site SEO is discussed so much, ‘what links you need to have’ ‘blogging links don’t get the job done’, ‘ stay clear of bad links’– almost every single SEO blog will talk about how to earn that magical link-juice however if you haven’t got your On-site SEO sorted out, then it is all going to go to waste.
On-Site Digital SEO Marketing
Your on-page optimisation is typically the components that are like the unseen stage-hands – behind the curtain, pulling all the levers to ensure the main show continues. It is mainly a technical enterprise calling for direct and experienced knowledge and can have a demoralising result because of the sheer amount of persistence that is needed.
As with anything entailing modern Digital SEO Marketing, it takes time to see final results. This is why it is critical to know what aspects of your on-site optimisation have the most significant effect in 2016
An especially important on-page factor of your business focuses upon a geographic link, -this was the key focus of the Pigeon update touched on earlier. For instance, if you want consumers to be able to approach you, have deliveries or need relevant information specific to Geelong then you need to ensure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, revising contact details, geographic imagery, and integration with data sources.
Keeping your Website Updated:
How frequently your website’s content is updated plays a direct function in Digital SEO Marketing. A page that is renowned for delivering high-quality, regular and unique content sees a direct improvement in Search Engine rankings. One of the quickest and simplest ways to make use of this is to integrate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can sustain and you will be contributing to a positive SEO for your Geelong firm.
This is your Google visibility. It draws Google’s direct interest into your site considering that Google like having the chance to associate a face to a website. This is because Google wants to know who has put the content and the information on their website, and this gives the website credibility, in Google’s eyes, there is an actual individual behind the content of the website. Examples with this are when a search returns Google+ business information (including pictures) with Google search results.
These tags are conducive to the identity of your images and assist in the navigation of visually impaired users. They play an essential role in your SEO because it creates correlations with your images and improves rankings through keywords and the qualities that Google Image Search seeks.
These are your H1 and H2 tags. Using organic keyword usage, you can use the Heading tags to promote the method in which your content is indexed by Search Engines.
These tags serve two key functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore good to have them both succinct and true, but also enticing enough to urge users to engage further with your website.
As the CEO of Internet Marketing Experts Geelong, I know the struggles that many people have when starting the SEO. I myself ran a small business for a number of years and needed to learn SEO from scratch and by a lot of testing. So don’t forget to start off strong and use the information that you know. Once you have developed that foundation, learn as much as possible about Digital SEO Marketing and be persistent with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a conversation to an SEO professional
However, If you want to start on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au