SEO Advertising Geelong – What will 2016 hold for local small business?
SEO Advertising in Geelong is a complex matter, and as we get into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, challenging. You can certainly never find out what is around the bend, but if you determine the important parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a few of the major news that have been emerging in 2015 throughout the Geelong SEO market and the world. From this with any luck together we can try and work out where to focus our efforts, this will be specifically beneficial if you are a local Geelong business.
This is the largest emerging trend and it is going to keep improving in significance. This means that if you are an Geelong company and you are looking for local users, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging trend that local Geelong searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are very quickly growing in other countries and are starting to emerge in Australia and it won’t be very long before they gain popularity in Geelong.
Society is becoming more and more used to carrying around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Geelong business. 1– you ought to be observing growing patterns, and make certain you have the capability to actually let people pay– such as, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start making the most of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.
Beacons are an item that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that customers at your Geelong store, or even walking past the area will be given more enticement to actually enter the store and make a purchase. It’s a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps. such as Snapchat and Periscope for innovative ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how many people can keep reinventing ways to get their company out there, and the same can possibly be done for your local company in Geelong. Be creative and even look into what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a similar idea into you own strategy.
My final pieces of parting advice– and these are things that you can do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Geelong level, and also boost your authority and possibly even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks great for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Geelong businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are wanting to increase your SEO efforts, then contact Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au.