SEO Internet Marketing in 2016 – A Sweet Opportunity
SEO Internet Marketing Geelong can present a world of options In the world of SEO, especially when it comes to creating substance for your Geelong business. But don’t go for all opportunities – choose the right ones that work for your business. To take the time-honored ‘kid in a candy store’ cliché, you may be ecstatic to see all of these fantastic ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the potential wonders, then not only are you going to end up ill and looking a fool, but you won’t have actually done any one task properly.
So let’s chat about the Geelong ‘Content Candy store‘.
Well, content (as most of us may know) is a broad and expansive term provided to the aspects of your website that your clients and target market can view and interact with. This can be visual, literary, or even stretch beyond the website into everyday events or activities.
‘Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group
Content includes, but is not confined to the list below:
- Images, pictures, Gifs
- Web page content
- Written articles
- Blog posts
- Guest Posts
- Social Media updates and content
It’s important to choose a broad range of content that can assist you in interacting with your audience in Geelong while still developing a balance and flow that you want your brand to represent. One way to do this is by experimenting with different ways to find your brand’s voice. As an example, if you haven’t thought about spicing up your content with animation, possibly approach someone and get an idea of exactly what they could do for you. Research the opportunities and don’t be afraid to keep trying different ideas until you find the approach that is not only right for that particular situation, but right for your Geelong business.
Because as you are probably aware, content creation doesn’t have to stop at your website. The development of off-site content is an exciting and useful way to broaden your brand and add to your link profile and target market. This opens you up to a new area of success. If you are writing great content then you should try and share it around, publish both on-site and off-site to maximise exposure.
Make sure you keep the very best content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is among the very best ways to build the visibility for your brand and create a name for you that is identified with premium content.
But be warned, often many people go too far with this, as was seen in trend of guest blogging a few years ago. Don’t decide on all opportunities, choose the right ones that help your business– Don’t grab every little thing in the Candy Store.
You need to start considering what will be really useful to you and your company and then act from there, if content is going to be stretched thin or not really help, then don’t waste your time and money on it, easy. If you have any terrific ideas, or want to chat, simply call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au.