An SEO Quick Fix Guide You Can Do TODAY
SEO is viewed by many to be a magical creature with spectacular powers. Understanding precisely how SEO works and all the varying ways to enhance your website’s SEO score can be extremely difficult and time-consuming. Still, it is a significant item of any online marketing plan and will ultimately make or break a business in some markets. Many industry experts consider SEO to be among the most beneficial forms of advertising, so constantly improving your SEO should be a priority if you intend to increase your website visits and income.
It’s very difficult to keep up to date with SEO best practices and standards because they change frequently, so it’s often advised that you seek professional advice regarding your SEO and internet marketing strategy. Having said that, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also critical so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is regularly being added and search engines love discovering new content and will increase your rankings if this happens commonly.
Ensure You Have a Flat Website Architecture
Your website architecture is essentially the organisation of all the specific webpages on your website. A substantial component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is relevant for that webpage, coupled with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks disorganised and unprofessional. Having high-quality and meaningful meta titles are vital in optimising your web pages for SEO.
Meta descriptions are basically brief outlines of the content of the web page. Although meta descriptions don’t directly affect ranking algorithms, they are still important as search engines will often use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions consisting of keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should normally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no unneeded strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked a very long hyperlink. If so, then you’ll probably agree that they look chaotic and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t have to worry about it!
On the other hand, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing so means that you’ll lose all your links, and therefore your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then consult with the team at Internet Marketing Experts Geelong on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeelong.com.au