Digital Marketing Geelong – Are You Making money online from your efforts?
Digital Marketing in Geelong are vital when it involves results – so ask yourself right now, are you really making money from your business because of your SEO? If you aren’t then you may need to start considering an SEO service for your Geelong business. But for now, I hope to talk to you about a few items. For many years I have undergone all sorts of phases when it comes to the statistics that measure a specific website’s performance. The data is essential; in fact, it’s critical. Split-testing campaigns or even websites are also essential. There is, however, one metric that trumps all others when it comes to measuring your website’s results and that is whether you are actually profiting or not. I know it sounds obvious, but in certain cases it’s not your online strategy that is failing – it’s your product or service, your sales process, or your business model.
The most effective SEO on earth can’t fix these sorts of problem, but a simple AdWords campaign can help your Geelong company in this system. So let’s take a heath retreat in Geelong that is just starting with an AdWords Campaign– they are doing this because it will help to show them vital areas of their business and save them vast amounts of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Geelong heath retreat owners will find out two simple items in those two weeks that will form their SEO strategy for a long time to come.
- They learn the keyword phrase that matters some of the most for them is ‘Weekend Health Retreats’.
- They find out that the ad that worked best from the range of ads they used was ‘Special Offer – Weekend Retreat from $495 call 1300 421 4351300 421 435’.
From just checking out this basic data, they get to know a lot about what appeals to their future customers. From the keywords they know what to focus on. From the Display Ad in AdWords they know an easy call to action on the home page with the words ‘special offer’ and a price is powerful with their Geelong target market.
They change their home page to reflect that sort of feedback and in two quick weeks they are actually on their way to getting their website make money. They discontinued some of their design ideas on the home page to make way for a practical call to action, and all of a sudden bookings began appearing.
-Remember that many people, even if they buy from your site, don’t have a lot of time. Don’t make people look for how to purchase from your site; it will cost you.
This simple instance demonstrates how determining what is happening is so powerful for you as a website owner. Don’t only focus on traffic; web traffic won’t pay the bills. Concentrate on making sales.
At the end of the day, this is your biggest metric when it involves your success and SEO – all of the others will feed into your sales and this growth. So my greatest piece of help is to start understanding what you can, go get a book, look online, read some blogs and just make an effort and understand some of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps consider contacting an SEO firm. Always shop around and make sure you comprehend what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au