Google AdWords Management Geelong – Do people actually pay attention to your ads?
Google AdWords Management is an essential part in any SEO and Advertising campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the results you want.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a company in Geelong (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really essential ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are in fact 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is standard AdWords, and then there is AdWords express. If you are a local Geelong company then odds are that you would have been urged at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start using that because it is far more dynamic and has amazing features like more specific targeting so you can reach your Geelong consumers more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find traditional AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will hardly ever see any real results– and not just because results cost more, but because you need to have a bigger campaign in order to actually see the effective aspects, and the not-so-successful parts. A good way to find out a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the spending plan slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to consider how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to find out what will work for you.
Monitoring your ad.
This is the step that far too many people ignore because they don’t know that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at the very least 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you inaccurate assumptions about its success. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Geelong, and I have done work in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are searching for more information about what to look for in a successful Google AdWords campaign, or want to talk to an SEO agency to boost your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsGeelong.com.au.