SEO Company Geelong – Beware the SEO Traps.
SEO Agencies in Geelong may all seem the same, but if you come up with enough awareness you can protect yourself from falling into ploys.
Many years ago when I was finding out the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was well known in the media as being one of the quickest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money began to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I ceased paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the trouble? And I am sure that a lot of Geelong business would have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no more ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some form of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could handle that page on my own.
For those of you from Geelong that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google modified the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Geelong, I am a fervent believer that if you must know the fundamentals of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you really don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses second-rate and outdated techniques. Even if you 100 % outsource your online marketing you still need to know what’s going on. Never lose sight of that it’s your small business, your livelihood.
Keeping that in mind, here are a couple of questions for you to ask when seeking out a Geelong SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also analyse your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO Company have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO Company handle your social media strategy?
- Do they include AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO Company seeking to understand your sales technique?
- How do they deal with reporting and communication?
- Do they offer you quick-fix promises?
If you are looking for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au.