SEO Tactics To Abandon in 2018
In today’s competitive market of digitalisation and globalisation, it’s critical for businesses to employ online strategies and techniques that strengthen their exposure to customers that are proactively seeking their products or services. Search Engines are invariably the most influential programs that will influence your online visibility, and hence your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a brilliant investment that will strengthen your visibility and conversion rates, or if used improperly, can injure your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most recent SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prominent SEO techniques from 5 years ago may result in your website being penalised today.
Instead of discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be entirely ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make in an attempt to enhance their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly ascertain how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. As opposed to keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the introduction of SEO, and its performance as an SEO tactic has changed swiftly since then. While link building remains among the top 3 SEO tactics in 2018, aggressive link building will certainly result in your website being penalised. Google weighs links genuinely as a ranking signal due to the fact that links are a public endorsement which corresponds with useful information on a website.
Aggressive link building takes place where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will enhance their SERP results. The intention in doing this is to bolster a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays a pivotal role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just released an update regarding SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most frequent technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done primarily with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that describes the image. Additionally, a typical mistake with images is keyword stuffing the alt attribute.
There’s no question that a competent SEO strategy will enhance a website’s SERP rankings and visibility, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s critical to keep up with these changes to prosper in today’s online marketplace. If you require any guidance with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Geelong on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsgeelong.com.au