SEO’s strength comes from Quality Content
SEO is based upon a strong structure of quality content, so is your Geelong company in fact strong enough to succeed? Far too many places out there are producing content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is swamped with small businesses, like yours in Geelong, that just try to get some awareness, but irritate people instead. Every online marketer, Local business and even just internet user would love to have that one post or video go viral and let the Social Media Machine just generate free publicity – but the truth is it is a lottery, and the very best plan that everyone can follow is to make regularly quality content for your fans to love, like and share.
There are a number of Big Picture ideas that you have to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing place, and so you should make sure you reach people when it is going to be most effective. This means everything must concern you, your company, your audience and what you intend to achieve. When you post about something that your audience genuinely appreciates you will see better response.
Content is not just words.
bear in mind that when we go over content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You ought to keep these phrases in mind when creating content. If you can constantly make posts that express one of the Three E’s then you will be on the path to creating a reputation for quality content.
If you are unsure on what your online or local Geelong audience will deem quality, then one of the simplest ways to figure it out is to undertake some research. Check out your rivals or at other areas around your market to see what other company’s in Geelong post and what type of interaction they get. You should not be wanting to copy them, but rather emulate the areas that work and make their success your own. When it boils down to it however, one of the most basic ways to know what your Target market will respond to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you discover. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au