The Battle of the Brands
Your Website SEO Strategy in Geelong is still really about keywords, but there really is one issue that some organizations face when they attempt to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will really help you learn about which keywords operate well in your niche and boost your Website SEO Strategy. I recall I think I spent about a year obsessing about one specific keyword that, regardless of what I did, I could not get on the very first page of Google. The cause was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a retail store in Geelong, it would be wonderful if for anyone that searches for ‘Yamaha’ in Geelong your site will show up but it probably won’t. Potentially if they look for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I found out that I could control all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Always remember – Your Website SEO Strategy is about making money, not where you turn up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Geelong on 1300 595 013 or visit, www.internetmarketingexpertsGeelong.com.au