Top Tips For The Greatest Email Sequences
Having worked as a sales representative for various tech start-ups, I can’t even begin to illustrate the value of sending email sequences that sell. Automated emails are excellent because they drastically reduce the workload for a sales representative, nevertheless in today’s world, everybody can sympathise with discovering various email sequences lurking in their inbox everyday that just pester us because we need to click 2 buttons to get rid of them!
Not enough business owners spend the time and initiative in producing useful email sequences that effectively sell their product. Developing convincing email sequences is both a science and an art, and if done successfully, can lead to terrific results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s 4 tips on how to set up a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will find so if it’s not appealing enough, they simply won’t open it. Obviously, the subject lines of an email are vital when it comes to conversion rates. Here are a few stats which accentuates their importance:
One-third of email recipients will open an email based entirely on the subject line
Approximately 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the standard mobile screen can only fit between 4 to 7 words in the subject line.
The key to effective subject lines is solving your prospects problems in as few words as possible. For instance, high-quality subject lines include, “Common questions about job interviews”, “Common questions about home loans”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem concisely. You can keep an eye on your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s essential that you present a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job role; you must give your recipients a good reason to continue reading the email. Therefore, begin your email with some relevant information they can connect with, like company news or their reaction to an event via Facebook or an online article, then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently collaborated with another company with [positive benefit]. Is this something that would be useful for [company name]?
It’s necessary that you get to the point quickly and keep the content targeted to the goals of your prospect.
Tip 3 – Discard the boring ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s essentially dead-wood and if you’re going to send a welcome email, make sure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a marvelous first email may not get a reaction from the recipient. It’s understandable; people are busy and have priorities, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a fantastic follow-up email will remind them that you’re here to help them in whatever problem they have. You should ensure that your follow-up emails also feature your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will monitor which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.
The value of designing effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you ought to consider when putting together your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing specialists that can help you. Contact the team at Internet Marketing Experts Geelong today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeelong.com.au.