What Are The Leading Organic SEO Ranking Aspects For A Website?
If you’ve just put together your first website and want to know the ways in which you can increase your organic search results, then you’re certainly on the road to success. SEO is one of the most influential marketing tools since it enables you to get your message in front of prospective consumers that are directly trying to finding your products.
Unfortunately, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s remarkably complex and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are formed equally, so you can address the most vital variables that will have the biggest effect on your SERP listings.
It’s important to understand that the weight of each variable changes over time, so Google will place more emphasis on certain variables according to user behaviour and how Google believes it can maximise the user experience. Having said this, many of the leading organic SEO ranking factors have been in the same spot for a few years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to grow customer engagement, website traffic, and ultimately sales.
A great significance is put on content because Google intends to rank the most relevant websites on top of its search results . The latest Hummingbird update enables Google to recognise a website’s content structure and how this content adds value to prospective consumers, so generating quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as in-depth tutorials, guides, and how-to’s is a fantastic start. Additionally, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and identified that the top positions contain content that is about 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is regarded. The flip side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google clarifies that backlinks will lose value with time as Google seeks out new ways to appraise websites, but for the time being, link building is still the best sign of relevancy and reliability.
- Mobile Optimisation
With more users now browsing from mobile devices than desktop computers, there has been a weighty shift towards optimising your website for mobile devices. Google is currently experimenting with mobile-first indexing, which implies that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t currently mobile-friendly, you better make a start but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aspire to have mobile pages loaded within 2 seconds to make sure your website is truly ‘mobile-friendly’.
- Other Technical Aspects
There are lots of other technical factors that will significantly influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong connection between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. Equally, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other aspects such unique and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continually evolving, meaning that SEO techniques are frequently changing also. Even though there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Striving to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any assistance in the best ways to properly execute any of the above SEO methods, don’t hesitate to talk to the digital marketing specialists at Internet Marketing Experts Geelong by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsgeelong.com.au