Why You Should Have A WordPress Site
So, you’ve got a fantastic business idea and you’ve decided you’re going to create and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logo designs, the online store – the list goes on. But fundamentally, what’s most important when designing a new website is the platform you choose. There’s a range of website platforms available with an array of varying features, targeting the entire spectrum of developers from beginners to specialists. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.
WordPress is easy to use and manage
WordPress is very user-friendly so you don’t have to be a professional HTML coder to develop an effective and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to be concerned about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is highly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important element to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to create any kind of website you want. WordPress is also open source which indicates that the source code is accessible for anybody to modify, edit and create different themes and plugins with an array of features and publish these to the community. Right now, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Given that WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any queries or concerns about anything WordPress related, there are essentially thousands of people ready to help.
WordPress is mobile friendly
As a result of the increasing use of mobile phones for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically adapt the appearance of your website to suit. WordPress actually enables you to work on both of your mobile website and PC website individually, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is imperative so of course WordPress has high security standards. Almost one-quarter of websites are constructed on WordPress so hackers are regularly searching for ways to compromise them. WordPress is well aware of this so has produced a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted sources.
As you can see, WordPress has a variety of excellent features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is very user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Geelong on 1300 595 013 or visit their website: http://www.internetmarketingexpertsgeelong.com.au